BRANDING
Attract, Engage, and Convert with Strategic Brand Design!
Sarah Rosie is a passionate freelance brand designer specializing in crafting unique, strategic brand identities that can clarify your company's image and fuel future growth. From logo updates and brand messaging to website development and marketing materials, I help small businesses and nonprofits in the DFW area and beyond build a cohesive brand story that connects with your ideal customers and sets you apart from the competition. Let's discuss how I can transform your brand and propel your business forward!
WHAT DOES BRANDING DO FOR ME?
A strong brand clarifies and communicates who you are and exactly what you do. This helps your client understand you better, which means the right clients will say "yes" faster, and the wrong clients will (mostly) walk themselves out.
what is branding?
Branding is the messaging that defines your identity and tells your story, shared through...
• graphics: your logo and icon
• visual messaging: photos, videos, and design elements
• words: your catch-phrase, vision/mission, and copy (the words on your website or flyers)
• and sometimes even sound: imagine the sound Netflix makes when it comes up on your TV
YOU ALREADY HAVE A BRAND.
Do you know what your logo, colors, or photos are saying about you?
Getting branding support means you can be a lot more intentional with crafting your own narrative, and leveraging every opportunity to connect with your audience.
CONSISTENCY MATTERS.
Did you know it takes about 14 interactions with a brand before the average person makes a purchase?
A brand interaction could be someone scrolling through your instagram, seeing your business card at the cafe, driving past your billboard, watching your TikTok or YouTube video, or seeing a friend wear your merch.
Showing up in the same way in each of those spaces, over and over, creates consistency for your potential clients, building a real relationship and trust.
When done right, people will remember your name before they start google searching for your competition. This is why being consistent about how you use your logo, fonts, colors, and more, really matters.
I CAN HELP.
I can brand your organization consistently across all platforms, crafting a narrative that compels potential customers to build long-term client relationships with you and your team.
THE PROCESS:
book a discovery call
Discovery Calls are a 30-minute FREE consultation. Every client gets a custom quote according to their needs: no cookie cutter package deals.
This call gives:
- CLARITY on your pain points and priorities in solving them.
- A basic TIMELINE: scheduled dates for check-ins, feedback, and delivery.
- A "VIBE CHECK" to make sure we're a good fit. Sometimes you need an engineer, and sometimes you need an artist. I'm somewhere in the middle.
- A QUOTE within 24 hours of our call.
Once you approve the quote and sign the contract, we can get started right away!
share your story
I have a quick onboarding quiz all about you and your work. It's fast, fun to fill out, and can even help you see your existing brand in a new light!
I'll follow up with the solutions I recommend:
- MOOD BOARDS to show you one or two different directions I could take your branding project.
- A CHECK-IN for FEEDBACK on the ideas we've discussed to make sure we are on the same page with the visuals and voice of your brand.
- ADJUSTED TIMELINES
for the deliverables, taking into account changes needed after your feedback.
get results
Most clients receive a custom variation of these options:
- LOGO & DESIGN FILES, including vectors and images formatted for print and web.
- A ONE-SHEET STYLE GUIDE for your brand, including your logo variations, colors, fonts, "voice" and more.
- A BRAND BOOK for your team to implement across platforms.
- Scheduling for your BRANDED PHOTO SESSION(S) to add high-quality visuals of your team, space, or products!
If you need help implementing your brand, I can help. Ask about print materials and signage, social media, websites, videos and more.
You don't have to handle this alone... I've got your back!
DO I ONLY HAVE TO DO THIS ONCE?
A good brand can be used for years; but the best brands grow and change as the people behind the brand grow and change. It's a great idea to take stock of your branding every 5-7 years: think strategically about the ways your business has changed and what you think will change in the future, figure out what has worked for you and what hasn't, and adjust your visuals to keep yourself from looking outdated to potential new customers.
CAN I SEE SOME EXAMPLES?
Of course! I understand that investing in your brand can feel risky if you don't know that the branding designer you are working with can do what you need. Contact me to ask for examples from some of my clients, and see below for a few reviews from some of my repeat customers.
there's more:
